Zelkova Consulting

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Top 3 Graphic Design Trends in 2016

With 2016 in full swing, we decided to take a look at some of the most important graphic design trends that are sure to influence demands of our clients and expectations of the buying public, plus keeping to our recent theme of Top 3, we broke each element down; let’s take a look…

Focus on the User

The large focus on the overall user experience (UX) will remain to be of significant importance this year and beyond. As our understanding of design deepens, we become increasingly aware of just how critical it is to take user’s needs into account at absolutely every stage in the lifecycle of our projects.

When it comes to the design of modern mobile applications and websites, a UI-only design approach simply won’t cut it any longer. The more intertwined technology becomes with our daily lives, the more we need to be able to effectively encompass all aspects of user’s interaction with the end goal of creating something highly usable, engaging, and share-worthy.

A UX design gives us the much needed holistic approach to design and problem solving. It helps us precisely identify our target audience and deliver the best product possible. The best thing is that, for many people, a UX-centric approach is completely natural; they just don’t know that there’s a name for it.

The Blending of Apps and Websites

We live in a post-desktop world, where more searches are coming from mobile devices than from desktop computers. People love the convenience of their smartphones and the fact that they can take them with them anywhere. In fact, for new generations of web users, mobile is the default way of doing things. These people are used to design and usability paradigms of mobile applications, and they carry these experiences with them to other areas.

Website owners will understandably want to be right on the front lines of development and innovation. Underlying technologies such as HTML5, jQuery, Node.js, and hybrid mobile frameworks, such as Apache Cordova, will help meet criteria of a new generation of users.

We can expect to see functionality previously known only from mobile applications being incorporated into regular and hybrid webpages. These new websites will have a higher degree of interactivity, better optimisation for speed, and will be tailored to individual users, just like mobile applications.


Emphasis on Visuals

As the web becomes more saturated than ever before, grabbing the attention of users turns into a mammoth task (a task/challenge we love!). Nobody has the time to read lengthy walls of text anymore, and content creators have to come up with clever strategies as to how to grab attention and make that all important positive first impression that last.

One tool that will definitely play a significant role is called, ‘visual storytelling’. It’s a well-known statistic that visual elements are much more likely to be noticed and cause a significant emotional impact on the end user. Actually, infographics are among the top shared visual content online, on platforms such as Pinterest etc.

Pictures will no longer just compliment the content, they will become the content itself. The only thing that currently prevents this from happening on a global scale is the inability of search engines to index this kind of data. However, we suspect that won’t stay the same for long.

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