Zelkova Consulting

Developing your Business

Time to Re-Fresh your Website

Did you know, that as a business, you should be planning on refreshing (which includes redesigning) your website every 18 months.

There are various reasons for this, but the lead examples include; keeping up to date with changes in technology; keeping abreast with search engine algorithms, and third, keeping your site relevant and evolving so that your site visitors can see you and your business are in keeping with the latest developments in and around your industry type, as well as from a technology front.

But what about the cost – we hear you say

Well, despite what the general perception is, the cost of redesigning and developing a new website is not expensive, in fact, the immediate to longer term benefits of doing so, far outweigh the initial investment cost, which we might add, are all tax deductible (speak to your accountant, but in short, your website development costs are deductibles)

It is accepted there are some digital agencies out there, who choose to charge a fortune for what are essentially, pretty straight forward development projects, so the fees they charge are extortionate.

We encourage you to explore your options, and look for more boutique agencies, who have lower overhead costs, and utilise more cost effective sources of producing high quality output.

When selecting your website developer, make sure they check out, by following some of these tips:

  • – Do they have a decent long term web presence themselves?
  • – Do they activity promote themselves on social media with comfortable volume of followers?
  • – When quoting for projects, do they use technology such as digital questionnaires or forms?
  • – Do they quote in Aussie dollars?
  • – Have they experience in building sites likes yours? (don’t be afraid to ask them if they do not have them on their portfolio…they should have one of those too!)
  • – Be comfortable that they are not over promising. Most things are possible to create in websites, but being told everything is possible, often spells trouble
  • – Don’t expect to part with more than 50% of your total project fee – if you are asked to pay more than 50% up front, then suggest the fees are held in escrow
  • – Make sure you are comfortable with everything you are expecting to get delivered, as well as knowing that your developer ‘gets’ what you are after

Remember, a website is an extension to your business, and in many cases, the only ‘store front’ you have, so its very important to maintain and keep the website looking well looked after, up to date and attractive to visitors.

Get in touch today, and see how we can help you, ‘stay relevant’ and ‘covert more sales’.


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