Zelkova Consulting

Developing your Business

A Great Opportunity to Get Left Behind….?

googleFor those of you not familiar with how Google works – presently, it has a single  index of documents which means it looks after both Mobile and Desktop results pages at the same time.

However, Google recently announced they will be releasing a separate mobile search index, which will become the primary one, and most likely within the next few months.

What does this mean to me, we hear you ask?

Well, currently the algorithms within Google take preference to websites that are mobile friendly, and thus responsive in nature, however, this new strategy means it is now imperative that your website has a full mobile strategy and design, if you are to stand any chance of being found online.

There are many reasons to continually keep your website and its content up to date, but this is hands down, the most imperative change needed by any company, in particular those who are absolutely dependent upon being found online.

Our team of web experts, are ready to run an audit on your current website, and then make recommendations as to what changes you will need to implement, so you are ready in time for the imminent changes from Google.

We will check for things such as:

  • Review the Google search console to insure there are no URL’s which have problems with mobile crawling
  • Check view ports configurations to insure your website is responsive (this means, that when your website is loaded on a mobile device, it automatically adjusts the display to fit the screen size)
  • Check font (Google prefers 16CSS pixels)
  • Speed load tests and many more.

We are actually pretty excited about these changes, as it means Google is taking serious steps toward making the web more accessible and ‘faster’ to use. Whilst these changes do mean those online having to keep up, it does mean in the along run, we are all together making for a better web experience.

Get in touch today – our team is ready to help!

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